The idea for Spidertracks took root in 2005, when a high-profile Kiwi crashed his helicopter near New Zealand’s west coast. The resulting search and rescue effort took two full weeks, and came at a huge financial and emotional toll for his loved ones.
The national media coverage caught the attention of a few creative and curious minds in the Manawatu (New Zealand). They were baffled - surely there must be a better and more affordable way to locate downed aircraft!
Perplexed by the lack of a reliable and affordable solution, the team got to work in Pohangina Valley, and the idea for Spidertracks was born. The only Silicon near this valley was in the glovebox of a Hilux; there was no VC money and no shiny management team, just an entrepreneurial spirit and a real world problem.
A unique confluence of engineering and No.8 DNA came together and delivered an elegant and innovative aircraft tracking device - the Spider. The founders boot-strapped themselves to the top of the podium as they took this to the world with their hearts and souls and some good-old Kiwi can-do attitude.
Flash forward -- today Spidertracks is the leading and most trusted provider of aircraft fleet tracking, communication, and safety management solutions for thousands of aircraft across the world. The journey began by providing early awareness and the accurate location of a downed aircraft, but now seeks to prevent an accident from occurring through the application of Flight Safety Insights and secret-sauce product innovation.
Simplicity is at the core of all things Spidertracks. Make common sense common practice and ensure that "things just work" for our customers.
We follow a cycle of continuous improvements in our pursuit for excellence, while understanding that perfection is unattainable. Let's be a little bit better tomorrow than we are today.
Open your mind to a different point of view, embrace it, be willing to be wrong.
What's it like to be on the receiving end of you or us? Take a walk in someone else's shoes.
Test yourself, stretch yourself and disrespect the status-quo.
Let’s test our assumptions, and find new and innovative ways to help our customers and each other.